Dr. Tony Vercillo is a senior Executive with special emphasis in the areas of product development and launch strategies, global marketing, strategic marketing, Internet 'viral' marketing,' business plans, and overall cost reduction. Particular focus on sales, marketing, operations, and the supply chain to drive increased profitability.
Work Experience: Senior VP Marketing - 1995 - Present
Accomplishments: Provided marketing guidance and international launch strategies for dozens of companies and products, including: Christian Dior, Chanel, HydroDerm Cosmetics. e4L, Stater Bros., Dallas Morning News, Pepsi-Cola, and McDonalds. Developed business, strategic, advertising, and supply-chain optimization plans for 6 different industries. Developed successful Internet marketing strategies for numerous direct response products. Top ranked marketing professor (as evaluated by the students) at CSUF (teach Global Marketing Strategy).
Lend Lease (Financial Services)
COO & Regional Sales VP - 1989 - 1995
Purchase, New York
National Manager Marketing & Distribution - 1980 - 1988
Coach for 18 youth sports teams in basketball, soccer, and softball.
Professor Global Marketing and Supply Chain Optimization at CSUF.
Traveling to foreign countries, guitar, sports cars, and golf.
Doctorate in Marketing Management - RU, summa cum laude
MBA, Leadership & Human Behavior - USIU
B.S. Business - Caldwell College